Description

The ‘Found First Fast’ Social Marketing Session provides an overview of Google Business Profile and general business profile “must haves” for local small businesses who want to be found in online searches. This session provides owners of restaurants, stores, offices, clinics, or other physical locations as well as local companies with service area businesses (such as plumbing, roofing, or construction), artists, creators, and ‘makers’ with an overview of tips, techniques, and takeaways to improve their Local Search results, including examples from successful clients in a variety of business fields. This session will cover a brief overview of the importance of a strong GBP in your marketing and media plan, covering current best practices on Profile Management and Local Search Optimization, to help businesses establish, develop, and grow their online marketing presence and achieve “Found First” status: top search result rankings on Google Search and Google Maps and other search platforms.

Areas of discussion include:

Business Listing Basics

Content Optimization—photos, posts, and profile information

Menu, Products, and Services listing best practices

Receiving and Leveraging Top Customer Reviews and Ratings

Profiles for Licensed Professionals

AI and Your Business Profile

About Jason Green

Jason is the former President of Mardel Christian Stores, who helped grow the chain to 35 stores and $95MM in sales and led the development of their online store and marketing platforms. He was Director of Operations of Jeff Martin Auctioneers, a leading auction company that used social media, Google Business and online platforms to market and conduct over 50 auctions a year, connecting with buyers in 26 countries.

He is the Founder of Taste Local and Upstream Social Media, which assist local businesses in reaching customers through social search and local search optimization.  In his spare time, he runs a few social media pages and profiles for select clients, most notably, Taste of Choctaw.